The UF Health Proton Therapy Institute Launches its Forward Campaign

In February, the UF Health Proton Therapy Institute launched a new advertising campaign, “Forward For You.” The campaign shines a light on what sets the Institute apart—our commitment to advances in cancer treatment with proton therapy and our commitment to our patients. The goal for the multimedia campaign is to continue to raise awareness about proton therapy and the Institute.

In target markets, look for new television advertising, outdoor billboards, digital and social media ads. The billboards state, “Cancer Care That Moves You Forward.” Other messaging shows how the Institute is moving cancer care forward with advanced technology and compassion, providing the best care for patients to move forward in life, not missing important life events. View our commercial here.